Posted On 13 Jan 2020
Dominique Macartney

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business.

Blogs show potential clients that you are knowledgeable about your field of expertise

Blogs are great at showing people that you are an expert in your field. By giving them helpful advice on a regular basis, you are proving to everyone that you are a competent person who can be trusted.

Not only will blogging help your career because people will turn to you for advice, it will also go a long way to help you find new clients. They want to know the people that they work with and buy products from. They want to know that they aren’t wasting their money on someone or something that won’t help them.

Blogs are good for search engine optimisation

If you want your website to be found, you have to think about optimising your website for search engines. The truth is that for some searches, Google puts a priority on newer content.

In fact, many ecommerce sites don’t blog or update their websites on a regular basis at all. This gives you the opportunity to create new content and blog posts to attract links more than these commercial pages.

The more blogs that you have, the more potential clients you will have

The truth is that most people search online when they are faced with learning anything new. Because they are going to be looking online for a lot of this information, this gives you the opportunity to reach multiple clients, especially if you offer many services and products.

The more blogs and diverse content that you write gives you the opportunity to rank for more diverse terms. This can really help to drive more traffic to your website.

When it comes to marketing, blogs last longer than social media posts

While many business owners are using social media as a way to connect with potential clients (and they should), if you only can do one, you should consider blogging.

While social media posts often get lost in people’s feed, blogs can be read for years and years to come, especially if they are still relevant.

One blog post could reach multiple people every week for years, while a social media post is only seen for a few hours before another one takes its place.

Though you might be worried about finding time to blog, you really need to have one on your website. It will help you grow your business and your credibility! In fact, as your blog grows, search engines will send more and more people to your blog and website, leading to even more business growth.

If you have decided that you want to blog, but don’t have the time, don’t worry. You can hire someone else to do it for you.

There are many marketing firms and freelance bloggers who can help you grow your business. In fact, don’t hesitate to contact us for all of your marketing needs. We will be glad to help you grow your business through blogging and other marketing tactics.


What could you do if your business simply… worked?

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