If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.
However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.
Here are some benefits of hiring a blogger for your blog.
Most business owners can’t even fathom adding more work to their already full plate. They can’t imagine finding time to write a blog every week (or even month).
Do you really have a few hours a month to write? If not, hire someone else to do it for you! Let it be one less thing to worry about.
Most business owners aren’t writers. In fact, like most people, you may have hated writing in school and don’t even want to think about doing it again!
If you write your own blogs, you are going to have to write and re-write until you are happy with the finished product. It could take several revisions to come up with something that is semi-decent. By hiring a blogger, you are going to have well-written blogs that get the point across.
Your blogs need to sound professional, with no mistakes. If you are trying to just get through your blogs, you are going to have spelling, punctuation, and other errors. This makes it look like you just don’t care enough about your blogs. It also looks very unprofessional.
If you want the best blogs that you can get, you need to hire a professional writer. He or she is less likely to make mistakes.
Though you may feel like you don’t want to spend money on a writer (since you could easily do it yourself), it is often worth the extra cost. Think about what you are worth. If you could be making one hundred dollars an hour and it takes you five hours a month to blog, you could easily be missing out on five hundred dollars a month. If you only pay your writer three hundred dollars a month, you are still making a profit of two hundred dollars.
That being said, they are also great at what they do. Copy written by a professional is more likely to get the results that you are looking for. They can get readers’ attention much easier than business owners can!
Most business owners will procrastinate on the tasks that they don’t want to do. If you don’t like writing, you are going to keep pushing it back further until you just give up. After you have missed a few blogs, you aren’t going to want to start all over, so you just forget about your content marketing altogether.
By hiring someone to write your blogs, you won’t give up. You will get a blog when you need it. You may even get them to put it on your website, so you don’t even have to procrastinate on that task!
The most common reason why bloggers are hired for content marketing is due to time. Busy business owners can’t devote hours to writing blogs every month. It just won’t happen. However, if they hire a blogger, they will know that they will get a high-quality blog every week (or month)!
These blogs are also going to be much better written. Most people dread writing and will procrastinate until they just give up. By hiring someone to do it for you, you can rest assured knowing that you are going to be getting your blogging done (and well)!
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What could you do if your business simply… worked?