5 Emails Every Small Business Should Be Sending
Posted on: July 5, 2023
Email marketing offers an excellent growth platform for small businesses looking to excel in the competitive market. Emails are affordable and delivers measurable results. You’re missing out if you’re yet to implement email marketing strategies in your business. Did you know emails convert three times better than social media? In addition to the high conversions, […]
Using AI Ethically – The Ultimate Guide for Small Businesses
Posted on: June 21, 2023
AI is becoming increasingly pervasive in the business world, particularly among small businesses. With its potential to automate processes, optimise workflows, support decision-making, and improve customer experience, it can be a powerful tool for any business. At the same time, it brings ethical considerations that businesses must consider to ensure they’re using AI responsibly. This […]
Successful Marketing Is Both an Art and a Science
Posted on: June 7, 2023
Art and science go hand in hand when it comes to crafting campaigns that give your customers the creativity they want, while providing the data-driven results your business needs to thrive. Here is an overview of why art and science are both crucial elements of successful marketing campaigns and helpful steps your business can take […]
A Guide to Choosing the Perfect Colour Palette for Your Brand
Posted on: May 24, 2023
Do you know that someone can purchase your product or service simply because they love your brand colour? Colours affect consumer behaviour. That’s why marketers and business owners should understand colour psychology and, most importantly, how to choose the perfect colour palette for their brands. However, finding the best colour palette for business branding can […]
Using Backlinks to Drive Traffic and Increase Revenue
Posted on: May 3, 2023
Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks. This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent […]
