The Power of Brand Storytelling
Posted on: March 27, 2024
Do you think of Michael Jordan when you buy a new pair of Nikes? Do you watch Shark Tank, connect with a product’s story, and try it out? These are just a couple of examples of how a brand’s story influences what we buy and consumerism as a whole. Now more than ever, consumers crave […]
Why Eco-Friendly Practices Matter
Posted on: March 13, 2024
If you manage or own a small business in Australia, failing to implement sustainable strategies can be one of the biggest mistakes you can make now. Why? According to a new study from Mastercard; Over 80% of Australian consumers say they’re actively striving to reduce their carbon footprint, 48% warn that they’d avoid shopping at […]
How AI Can Enhance Customer Experience
Posted on: March 6, 2024
Personalised customer experience and personalisation were once a luxury reserved for large companies with big budgets and teams, but not anymore. Small businesses can go that extra mile for customers without compromising efficiency and their often already-stretched resources. Hundreds of tools are now available to become an executive assistant for creating personalised experiences across all […]
Elevate Your Brand with Interactive Content
Posted on: February 28, 2024
In a world of content marketing, interactive media stands out. People are used to passively scrolling and skimming. They are surprised, even pleased, when content invite them to take part. This fresh way to connect with your audience offers opportunities for engagement and entertainment. Pull your readers into the brand experience and create a chance […]
How to Align Operations with Brand Marketing
Posted on: January 31, 2024
Marketing is all about showing customers what they want to see. But it means nothing if your brand doesn’t back up the claims. This is a common struggle for small businesses where operations and marketing are often disconnected. In both realms, demands are high. You need efficient and affordable operations to keep your business going, […]
