The Role of IAM in Small Business
Posted on: August 16, 2023
When you are entrusted with data, protecting it becomes a multi-layered responsibility. Modern companies are responsible for securing a great deal of data, often private and sensitive. Whether company data or customers’ personal information, you want to control who has access and know who has accessed your data. The best way to do this is […]
How Small Business Owners Can Improve Their Marketing Results with AI
Posted on: August 9, 2023
Marketing your business can sometimes be unrewarding, with thousands of dollars and countless hours wasted on campaigns that don’t deliver actual results. It’s the nature of the beast sometimes. But now, there are easier ways to optimise your results with less effort. If you’re not already, it’s time to take advantage of Generative AI, which […]
Do Customer Surveys Still Work?
Posted on: August 2, 2023
Most businesses rely on customer feedback to identify scaling points and match their growth to the needs of their customers. It’s an excellent way to spur growth without slowing down, since you’re expanding your business with ready demand. Businesses, small and large, have relied on surveys to pique the minds of their customers for ages. […]
Short-Tail vs. Long-Tail Keywords
Posted on: July 19, 2023
Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]
How to Optimise ChatGPT as a Small Business
Posted on: July 12, 2023
ChatGPT is an AI-powered natural language processing (NLP) platform that helps businesses improve customer service, productivity, and efficiency. It’s powered by predictive analytics and machine learning algorithms to enable natural conversations between humans and machines. By leveraging the power of AI, ChatGPT can provide small business owners with an efficient way to automate customer service […]
