The Rise of Micro-Influencers
Posted on: February 21, 2024
YouTube, TikTok, Instagram, and other highly social platforms full of bite-sized content have given rise to a new star: Micro-influencers. These innovative and quick-cycle content creators each cultivate a smaller audience but, together, comprise a large shared viewership. Micro-influencers introduce the idea that anyone can be famous for a moment if they are ready to […]
The Schmoopy Awards
Posted on: February 14, 2024
I thought I came up with it but I’m told I stole it from Seinfeld. Wait. I’ll back up. Our CEO wanted us to introduce Team Popularity Awards. Ahem. I mean Team Member of the Month Awards as voted by other members of the Oracle Tree team. I’ve always hated stuff like that. Partially because […]
What Are The Downsides To AI Tech?
Posted on: February 5, 2024
Only a few years ago, AI technology capabilities seemed like they would be realised further into the future. Now it’s kicked down the door, ready to write your content, apply data-driven personalisation and design your landing page. With all the shiny potential, like any revolutionary tech, AI has its shadow. Let’s look at how marketers, […]
How to Align Operations with Brand Marketing
Posted on: January 31, 2024
Marketing is all about showing customers what they want to see. But it means nothing if your brand doesn’t back up the claims. This is a common struggle for small businesses where operations and marketing are often disconnected. In both realms, demands are high. You need efficient and affordable operations to keep your business going, […]
Embrace Diversity for a Broader Audience
Posted on: January 24, 2024
In the mosaic of today’s digital landscape, inclusivity isn’t just a virtue; it’s a strategic imperative. You never know who will be reading your content or who could be inspired by your information. As content creators, the power to shape narratives and foster diversity rests in our hands. This guide is a compass for making […]
