Digital marketing is at the heart of awareness and promotion in today’s highly digital world. Naturally, you use digital marketing to boost your brand, sell your products, generate leads, and build a supportive customer community. But are you not seeing the results that you want from your campaigns? Are you seeing the same results with no growth or development, despite marketing’ strategy to help you scale up?
If your metrics are flatlining, if your tactics feel outdated, or if your competitors seem to be leaving your brand in the dust — these are signs that it’s time for a change. Your digital marketing strategy may need a refresh with new tactics, new perspectives, and a new digital marketing strategy to make a bigger splash.
Let’s dive into the 5 signs that your digital marketing has gone flat and how to fix them fast.
1) Stagnating Metrics
KPIs or Key Performance Indicators are metrics that tell you when your digital marketing campaigns are succeeding – or not. Metrics are also useful for indicating when your outreach has flatlined and you’re not getting the impressions, conversions, or website traffic that you expect.
Low online traffic – or steady visits only from established customers – can mean that your marketing strategies aren’t reaching new people. Few clicks can mean your ads aren’t inspiring. A conversion plateau can indicate you’re only speaking to a small demographic.
You’ll need to refresh your marketing plan and approach to digital outreach before those metrics start showing growth again.
2) Outdated Tactics
You put together a list of marketing strategies years ago and they’re not working like they used to. That’s because the digital marketing landscape is constantly evolving. Any business that stops evolving with the marketplace will eventually find themselves using outdated tactics that no longer work. You’re not alone, but it’s definitely time for a change.
You’ll need to dive into the latest tactics, tools, and advertising platforms to get back to the cutting edge of digital marketing outreach, conversions, and capture the hearts of new customers again.
3) Stale Content
Even a great content strategy can go stale over time. Have your recent blog articles and newsletters been carbon copies focusing on the same points, keywords, and funnels for months? Fresh content marketing is at the heart of great SEO, especially if you’re looking to inspire confidence and trust with new leads.
You need a fresh perspective, a new angle on your product, explore the depths of your on-staff experts, and embrace recent developments in the marketplace to keep your content innovative and inspiring – and highly effective as an SEO tool.
4) Low Social Engagement
A strong brand has a growing and engaged social community. Social media marketing can build a huge base of support from people who know and love your brand. But you must engage to create engagement. If your social media marketing has become routine, then you may not be getting the social engagement that your brand deserves.
Fresh community management strategies, engaging new content, and social events can help spark new enthusiasm. Not to mention mastery of social advertising tools that can empower your outreach to target demographics and custom audiences.
5) Competitor Edge
Are your competitors clearly getting ahead in the race for the best brand? If your competitors are more visible and engaging, they’re clearly on the right track and you can benefit from learning their strategies. Your brand is unique with it’s own appealing qualities, but your competitors might be using better tools and a more dynamic or trendy approach to digital marketing.
It’s time to learn what your competitors are doing right and adapt their strategies to enhance your own brand-building success.
Embrace a New Era for Your Brand with Oracle Tree
If it’s time for a fresh new digital marketing strategy to push your brand back to the top, the best infusion of energy is a team of creative experts who can help you use the latest tools and show your brand in a new light. Oracle Tree is your partner in refreshing your marketing plan to reach new audiences, master the trends, and achieve your full potential as an industry leader.
Contact us today to create the next era of marketing for your brand’s marketing strategy.
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