As a business owner, it can be difficult to determine when it is time for you to invest in a new website. You likely paid quite a bit for your previous design, and want to make sure that you get everything that you can out of your investment. Issues start to arise when your design starts to look dated, or fails to keep up with the current technologies that your website needs to remain competitive. Luckily, there are a few signs that you can watch for to determine whether or not your website may be in need of a re-design.
You Start Noticing New Trends
Have you been noticing that many websites online, or competitor’s websites, are following certain trends that have become popular online? You want your company website to look like you are on the cutting edge. If you start noticing that your website is falling behind the times, it may be a good idea to invest in a new design. Dated websites can scare customers away!
Your Website Doesn’t Display Properly in Some Browsers
Have you noticed (or customers noticed) that your website is having trouble displaying correctly in certain browsers? As time goes on and technology advances, browsers have different requirements for websites. When you fall behind the times, you may find that your website doesn’t load the way it once did in every browser. In most cases, it is more worth your time to pay for a completely new design than to simply pay for an update.
You’re Having Trouble Getting Picked Up By Search Engines
Google and other search engines want to send their users to websites that are using all of the latest technologies in the web design industry. They don’t want to send their searchers to old, outdated websites. Having your website dropped in the search engines can have a huge impact on your online sales, and can also signal that it may be time for your company to upgrade your website design.
Users are Complaining
If you start receiving complaints about your website from customers, it is time to look into have your website re-designed. Whether they complain about something small, such as a button not working, or complain that the website looks dated, you should be taking those complaints into account when making decisions about your business.
You Notice a Sharp Downturn in Conversion Rates
When a web design becomes data, the users are often the first one to notice. If your website has been the same for years, but lately is not converting as many visitors into customers, you may want to consider why that is. A dated website doesn’t really give users a whole lot of confidence in the professionalism of a company. In fact, it can really damage their first impressions, and cause them not to buy. A shiny new design can be a great way to improve conversion rates and ensure that your company is putting your best foot forward.
It Feels Outdated
Go to your company website. How does it make you feel? If you, as the business owner, get the vibe that your website is a little outdated, just imagine how your customers feel. Outdated websites can hamper the opinion of customers and cause you to lose out on potential sales. If it feels outdated, it probably has been for a while.
If you are interested in learning more about how your website effects your online reputation, contact us today to schedule your risk-free consultation with our web design experts. We’ll help you identify areas to improve your web presence and put together a customer plan for your company.
