Have you been successful so far in generating results from your digital marketing? As a small or mid-size business in Sydney, your customers are using the internet to search for, connect, and engage with businesses online.
In fact, according to HubSpot, 47% of buyers viewed 3-5 pieces of content before actually buying anything. Therefore, having a solid presence is crucial to attracting new clients in an ever-evolving digital era.
Yet, many brands are struggling to make a marketing plan that works consistently. Only 30% of B2B marketers say their organisations are effective at content marketing.
So, whether you’ve been unsuccessful in inbound marketing, still using traditional outbound tactics as your primary marketing strategy, or haven’t fully embraced digital marketing because you’re unsure where to start, hiring a digital marketing consultant can give you the edge over competitors.
Actually, here are five benefits you’ll gain from using a digital marketing expert who understands what works in online marketing today:
#1 Drive Brand Awareness
If you’ve been struggling with increasing awareness on social media and in search, your digital marketing expert will help bring more visibility and exposure to your business.
You see, through local SEO tactics, consistent blogging, and an intentional social media marketing strategy, you will show up in search results when your audience is looking for you. Your brand will have the advantage of being present wherever your ideal clients are.
#2 Expert at Creating Marketing Plans
One of the biggest benefits of hiring an online marketing consultant is their ability to create a marketing plan that aligns with your ultimate business objectives.
Simply posting on social media just to post and blogging just to keep fresh content on your website is not enough to make your visitors into customers. Your content must be purposeful; it must have an objective that gets them to take action, such as clicking on your links, opting into your list, opening your emails, etc.
Your marketing expert will ensure that everything is working together to give your followers an experience. Not only will you get clear on your target audience and branding, you’ll create content that aligns with the buyer’s journey, successfully moving your potential clients to become loyal fans of your brand.
#3 Improve Your Traffic & Lead Generation
According to HubSpot, generating traffic and leads are the leading challenges marketers face.
Yet, your digital marketing consultant will ensure that your content is engaging and useful for your audience. It’ll therefore help drive new visitors to your web pages. Additionally, your consultant will help you create funnels (i.e. lead magnets, capture pages, auto responder messages) to build your subscriber list which is the #1 asset for any business.
#4 Build Your Reputation
Did you know 84% of people trust online reviews just as much as a friend’s recommendation (Source: Inc.)? Building a positive online reputation is another huge component of successful digital marketing.
As a small business in Sydney, generating as many positive online reviews that show the benefits of your products and services plays a huge role in creating trust.
So, since 91% of people are reading reviews, you want to be sure your potential clients are reading yours. The good news is, your digital marketing expert can help you build and protect your online image on platforms like Google Reviews, Yelp, and Facebook.
#5 Leverage the Best Tactics and What’s Working Now in Digital Marketing
The final benefit of hiring an online marketing consultant in Sydney is you get access to the best practices of digital marketing. You don’t have to go at it alone or try to figure everything out…your consultant has you covered.
Therefore, you can focus on what you do best while your expert ensures your business is in the minds of your customers.
Hiring a Digital Marketing Expert Makes Business Sense!
Are you ready to generate better results such as improved traffic visits, better lead generation, and increased sales conversions? Reach out to us today to apply for a free strategy session. In an ever-growing digital age, it simply makes sense to leverage a digital marketing consultant who can help get your business to the next level.
