Red Health.

Independent medical assessments, made simple.

Business Strategy

Website

Branding

Marketing

Public perception of the Medico-Legal industry is challenged by independent medical experts often being labeled as “hired guns” with opinions available for purchase. We were tasked with refining and refreshing the Red Health brand and its assets to better align with their core strategic goal of “humanising the Medico-Legal industry”.

They wanted to clearly communicate that they were not just another faceless player and that their youthful team and excellent customer experience was their main point of difference. There was a general lack of awareness for the brand, and their website lacked the user experience needed to uphold the company’s customer friendly core values.

We worked to develop a communications strategy that would increase awareness, drive up engagement with their preferred clients, as well as attract industry leading medical experts to their referral network.

The result was a beautiful new website designed to meet the diverse needs of Red Health’s many stakeholders, supported by a holistic content strategy that has both increased the brand’s digital footprint and share of voice online, and firmly positioned them as a leading thought leader in their industry.

“Oracle Tree offers a ‘one-stop’ marketing service. Rather than having to make attempts at recruiting a marketing unicorn or spend money on a team that covers multiple domains, we as a client, take full advantage of the wide set of skill and experience that Oracle Tree offers at a very affordable price.”

Vanessa Herrmann - Red Health CEO

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