Preferred Auto.

Auto & Truck Repair Preferred Auto

Business Strategy

Marketing

Preferred Auto (est. 1998) is an award-winning, family owned automotive shop located in Thunder Bay, Ontario with a goal to provide quality and affordable automotive repair to the many diverse communities in their region.

When they came to us, they had a good business infrastructure in place with a large list of local customers, but they had identified the need to target fleet businesses as well as inject awareness into surrounding regional communities in order to continue to grow. They also had a very unique-to-the-industry digital inspection service that lacked awareness.

With a website already in place that was serving them well, they needed to increase their digital footprint with a unique social media presence that could do what their website was struggling to do – highlight the people behind the brand.

We worked with them to redirect their social media strategy towards more memorable and relatable content that focused on introducing potential customers to the people who would be working on their vehicles and their unique expertise. The result has been continued and consistent audience growth for the brand on Facebook, Instagram and Linked In specifically, which has laid the strong foundation for a range of very successful seasonal paid ad campaigns resulting in increased leads.

“Oracle Tree has been a great addition to our marketing department, they come with amazing tools and resources to make collaborating and posting content easy! any questions we have they always have an answer and explain marketing in a way we as business owners can understand. Thanks Team Oracle Tree for being awesome!”

~ Stephanie Healthcote, co-owner at Preferred Auto

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