FUTURE HOTELS.

The Nebo Hotel was in need of a new brand identity that would continue nurturing its relationship with locals, attract a new corporate audience, all the while continuing to honour the heritage of the pub. They also needed a range of distinctive and memorable brand assets that could be used to promote not only the pub and its accommodation and food, but the street party and the many community initiatives they are involved in as well.

We took inspiration from the previous mark – specifically the much loved and recognisable ‘skull’ element – as a way of acknowledging the past, whilst giving the brand a fresh and distinct upgrade. Primary colours based in red were used to indicate the “old” and “established” elements of the hotel, but we introduced complimentary oranges, browns and greens to make the mark softer, newer and more modern whilst still tying the brand to the surrounding Australian outback. The new tag-line “Wild and Wonderful” was chosen to denote the beauty of being Australian.

The website we designed for them provided the much needed functionality their patrons had been asking for, and drew more attention to the many community initiatives and programs they are involved with – from securing clean drinking water for the local school, to working with the Board of Mackay Tourism.