Having a target market is good. But knowing everything about an ideal person within that target market is one hundred times better.
Have you ever heard the saying “If you try and appeal to everyone, you will end up appealing to no one” ?
With a well-developed Customer Avatar, you’ll know who your ideal customer really is. You’ll know what they do for work, as well as their hobbies, values, fears, frustrations and aspirations.
And when you know this? You can meet them where they are with your marketing efforts and boost results!
Marama has spent the last 15+ years helping people across the globe design strategy-first digital marketing solutions that produce actual results for their businesses.
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Oracle Tree is a virtual agency with clients all over the world. Our main hub is Gold Coast, Queensland, Australia.
