ASTLEY ELECTRICAL.

Experienced electricians with a "Client-for-life Philosophy"

Business Strategy
Website
Branding
Marketing

Astley Electrical are a Sydney-based electrical services provider specialising in high-end and luxury residential projects, alongside commercial and industrial services.

With a reputation built on safety, innovation, efficiency, and a ‘client-for-life’ philosophy, the team recognised the need to enhance their brand presence and digital visibility to reflect their growing prominence in the industry.

Astley Instagram profile and post

Teaming up with Oracle Tree, Astley Electrical set out to refine their digital identity and solidify their position as leaders in the electrical sector.Astley Electrical aimed to establish a cohesive identity by adopting a new logo and transitioning from “Miles Astley Electrical” to “Astley Electrical.”

This update introduced a more modern aesthetic while reinforcing the company’s commitment to quality and reliability. This shift effectively positions the growing team as future leaders in high-end residential electrical services, showcasing their expertise and dedication to excellence.

Astley website

While Oracle Tree maintains ongoing management of Astley Electrical’s website, our focus is on keeping the content fresh and relevant for both residential and commercial clients. Monthly blog posts explore topics such as electrical safety tips, industry innovations, and energy efficiency advice. These insights not only educate the audience but also help establish Astley Electrical as a thought leader in the field.

We crafted a targeted marketing strategy to expand Astley Electrical’s reach through social media and content marketing. We created engaging posts that highlight completed projects, safety initiatives, and innovative solutions. This consistent messaging reinforces the company’s core values – safety, efficiency, and innovation – while actively engaging with the local community. The combination of monthly blogs and regular website updates contributes to a cohesive digital presence that showcases Astley Electrical’s expertise and reliability.

As Astley Electrical continues to evolve, our efforts in managing their digital identity and marketing strategies ensure they are well-positioned for future success. By blending innovation with their established reputation, Astley Electrical is meeting current demands and preparing for growth, supported by a strong digital presence and an unwavering commitment to excellence.

“Oracle Tree have showcased our company on socials exactly how we wanted it. We have had compliments on how professional our posts/blogs are from clients and friends. Their guidance and help through our journey of growth has helped us immensely. Our website and socials would not be what it is today without their help. They are part of the extended Astley Electrical Team.”

MAES Miles scaled

Miles Astley CEO - Astley Electrical

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