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BRANDING AGENCY THAT THINKS BEYOND AUSTRALIA

"HOW YOUR CUSTOMERS PERCEIVE YOUR BUSINESS IS POWERFUL. BRANDING IS HOW YOU INFLUENCE THAT PERCEPTION" ~ MARAMA CARMICHAEL

what is

Branding?

Branding is the way you influence conversations and shape the perception people have of your business.

Your brand is your business personality, style, and substance.

Having a solid brand marketing strategy positions you in your market and makes you stand out from your competitors. Attracting your ideal customers and repelling those that aren’t a fit. It’s important. And so much more than a logo or business card.

what is

Why Do You Need A Branding Agency?

  • Increase awareness and understanding of your company and what services/products it supplies and who your company works with.
  • Make your company stand out in the marketplace.
  • Make your company memorable.
  • Increase the value of your business.
  • Attract ideal clients or customers.
  • Increase sales.
  • Position your company, service or product as a market leader.
  • Justify pricing or command premium rates.
  • Create raving fans and loyal followers.
  • Create company assets that open the way to licensing / franchise opportunities.
Discovery + Strategy

OUR BRANDING AGENCY PROCESS

“DISCOVERY + STRATEGY”

As with our other services, we begin with our trademark Discovery Sessions. For branding, they aim to achieve:

  • A unique market position
  • A distinctive personality
  • A compelling and consistent story

Good branding takes time and it takes a truly outstanding branding and marketing agency to really understand your business, your goals, who you want to reach and what you want them to think about you when they hear your name. Unlike many brand marketing companies, Oracle Tree truly partners with your business and your team to ensure perfect brand alignment across all your marketing.

DISTINCTIVE BRAND ASSETS

Once we have the strategy in place and the solution agreed, we get to work on creating the creative assets you’ll need. This includes Visual and Verbal Identity. You’ll receive a branding book that includes your:

  • Brand mark
  • Colour palettes
  • Typography
  • Photography guideline
  • Visual style guide
  • Voice guideline
  • Tag line

You’ll also receive source files for the brand mark.

  • Dark/light background versions
  • Print ready files for stationery
  • Template files for in-house assets (eg. if you don’t print letterhead we will create a word or google doc template with a digital letterhead
  • for in house printing)
  • Social media assets (cover photo / profile image etc)
  • Anything else that the strategy requires

BRAND STRATEGY

Brand strategy is the foundation of business success. A well-crafted brand strategy shapes your market position and guides decision-making. Ignoring it leads to confused messaging and lost market share. Companies with strong brand strategies see 20% higher customer retention and clearer paths to growth.

How We Help

We’ll sit down together and dig deep into what makes your business special. Through detailed market research and competitor analysis, we’ll identify exactly where your business fits in the market and what makes it stand out.

We’ll help you define your brand’s personality, values, and unique selling points. This isn’t just about creating a nice logo or graphic design – it’s about understanding who your ideal customers are and why they should choose you over competitors.

We’ll create clear guidelines for your brand’s voice, messaging, and brand positioning that will guide all your future marketing decisions.

BRAND DESIGN

Design is the silent ambassador of your brand. Brand design transforms your values into visual stories that connect with audiences. Without proper design, brands struggle to stand out in crowded markets, leading to reduced brand identity and weaker customer relationships.

How We Help

Picture your brand design as the face of your business – it’s what people see first and remember most. We’ll work closely with you to create designs that capture your brand’s personality and resonate with your target audience. This isn’t about following trends; it’s about creating something that truly represents your business and stands the test of time.

Our branding specialists will develop a design concept, showing you how your brand can come to life across different materials and platforms. We’ll consider everything from your business cards to your website, ensuring every design element works together seamlessly.

We’ll explain our thinking behind each design choice, so you understand exactly how it supports your business goals.

VISUAL IDENTITY

In building brands today, visuals are more important than words. Your visual identity creates instant recognition and emotional connections. Neglecting visual consistency results in confused customers and diminished brand trust, affecting your bottom line significantly.

How We Help

Your visual identity is more than just good looks – it’s an investment in your business’s future. We create visual elements that work hard for your bottom line.

Our process starts with market research to understand what appeals to your target customers. Then we design a complete visual package – logo, colors, typography, and brand guidelines – that helps you win more business.
You’ll see the difference in customer trust, brand recognition, and marketing effectiveness. Every element we create is designed to give you a competitive edge and make your marketing more effective.

DIGITAL BRANDING

Digital branding is no longer optional; it’s essential. With over 80% of people online daily, digital marketing shapes brand perception. Poor digital branding means missed opportunities and lost connections in today’s connected marketplace.

How We Help

We’ll help you shine across all digital platforms where your customers spend time. This means creating a consistent look and feel for your website, social media, and online advertising.

We’ll develop content that engages your audience and drives them to action. You’ll get a digital strategy that makes sense for your business size and goals.

We focus on practical solutions that give you the best return on your investment, helping you connect with customers where they are.

BRAND EXPERIENCE

86% of buyers will pay more for great experiences. Brand experience determines how customers feel about your company. Ignoring experience management leads to customer dissatisfaction, reduced loyalty, and significant revenue loss through decreased repeat purchases.

How We Help

Your customers judge your brand by how you make them feel at every step. We’ll work together to understand your current customer experience and spot opportunities for improvement.

Our team creates seamless experiences across all channels – whether it’s your store, website, or customer service. We’ll help train your team to deliver consistent, quality interactions that match your brand’s promise.

By focusing on what matters to your customers, we’ll build experiences that set you apart from competitors. You’ll see the difference in customer feedback, loyalty, and sales growth.

“We’ve had the pleasure of working with Marama and the Oracle Tree team for almost 6 months now, and the experience has been nothing short of exceptional. We initially engaged with their Discovery Plus package and have since continued with an ongoing strategy.

The professionalism and dedication demonstrated by Marama and her team are truly commendable. They consistently go above and beyond, showcasing their expertise in the realms of branding and marketing. What sets Oracle apart is their unwavering support for our brand’s voice and their ability to align strategies with our vision.”

Jarrod Lindorff

Jarrod Lindorff

Director at Cobalt Constructions

HELPING BRANDS TO STAND OUT

Creative Branding

We approach every project with fresh eyes and innovative thinking. Our team thrives on creative problem-solving, thinking of unique ideas that make your brand stand out from the competition.

Results Driven

We don’t just design—we deliver. Every strategy is built with measurable success in mind, from boosting brand awareness to driving conversions. Our data-backed approach ensures your brand doesn’t just look good—it performs brilliantly.

Holistic Approach

Our brand management agency considers every aspect of your brand ecosystem to create cohesive experiences. From your website to customer service, we ensure all touchpoints work together seamlessly.

Client Focused

Your business goals drive our process. We listen carefully, answer your questions, meet deadlines, and build solutions tailored specifically to your needs, not random approaches from templates.

FAQs

How Much Does A Branding Agency Cost In Australia?
How Much Time Does It Take To Complete a Branding Project?
Is Branding Better Than Marketing?
What Types Of Businesses Must Need Branding?
How Do You Measure The Effectiveness Of The Branding?
APPLY FOR A FREE

STRATEGY SESSION

What could you do if your business simply… worked?

Marama has spent the last 15+ years helping people across the globe design strategy-first digital marketing solutions that produce actual results for their businesses.

She loves nothing more than sharing her knowledge and empowering the next generation of conscious-minded business owners who are looking to make an impact.

Why not book in for a FREE 20 minute Strategy Session with her today!

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