Email marketing offers an excellent growth platform for small businesses looking to excel in the competitive market. Emails are affordable and delivers measurable results. You’re missing out if you’re yet to implement email marketing strategies in your business.
Did you know emails convert three times better than social media? In addition to the high conversions, email marketing offers a higher return on investment. For every $1 you invest in email marketing, you get $44 in return, a Copyblogger study reveals.
The best part is, email marketing is simple to implement, making it a no-brainer for DIY small business marketing. This guide covers the best marketing advice on growing your business with email marketing, including the email types you should be sending. So, let’s get to it!
1. Email Newsletters
Email newsletters are vital for small businesses email marketing strategy. They allow you to connect with your audience regularly, provide them with valuable information, and establish yourself as an authority in your industry. According to Hubspot, 81% of B2B marketers admit email newsletters are their most used form of content marketing.
Here’s how to write effective email newsletters:
Define the goal and target audience
Before sending an email newsletter, you must define your goal and target audience. This way, you can tailor your newsletter to suit your audience’s needs. Providing industry insights, promoting new products or services, sharing updates about your business, and offering exclusive discounts are possible goals you may consider.
Be consistent
You must be consistent if you want your efforts to bear fruit. Set an emailing frequency that works best for your business and stick to it. This can be weekly, bi-weekly, or monthly.
Write engaging and punchy emails
Your email newsletters should be informative, concise, and engaging to intrigue your audience. Use a conversational tone, break the email into sections, and use graphics to make the email more interesting to read.
Personalise the newsletters
Your audience feels valued when you personalise the email newsletter. Addressing them by their names and sending targeted content based on interests are excellent ways to personalise the newsletters.
2. Transactional Emails
Transactional emails enhance customer experience and build brand loyalty. Specific actions and events, like a customer placing an order, receiving a shipping notification, or resetting their password, trigger them. These emails primarily provide helpful information and opportunities to interact more with customers.
Here’s a quick summary of transactional email best practices.
- Always customise the emails with your brand’s tone and voice.
- The information should be clear and concise.
- Capitalise on upsell opportunities by recommending more relevant products or services.
- Include social sharing buttons.
3. Promotional Emails
Promotional emails are a powerful marketing tool for driving conversions. You can use them to showcase and promote products and services to your audience. Here’s how to make promotional emails more effective.
- Define each promotional email’s goal and the action you want your audience to take. Increasing sales, promoting a new product, and generating leads are excellent promotional email goals. Examples of desired actions include purchasing and signing up for a free trial.
- Other tips include email list segmentation, persuasive language influencing direct response, and appealing visuals.
4. Seasonal Emails
Seasonal emails are sent on special occasions like holidays, e.g. Christmas, Mother’s Day, and industry-specific events for B2B businesses. They work because they create a connection between you and your audience at a personal level.
Seasonal emails’ best practices require the following.
- Schedule email campaigns in advance, aligning them with relevant holidays and events throughout the year.
- Be creative.
- Offer discounts.
- Encourage social sharing.
5. Lead Nurturing Emails
Lead nurturing emails are for guiding potential customers through your sales funnel. The emails are helpful content to address their pain points and to build trust. The best practice requires leads segmentation according to interest, writing a series of automated emails, and personalisation.
Get started with Email Marketing!
Email marketing is a powerful tool you should leverage to increase engagement, drive conversions, and build long-lasting relationships with your customers. Trust Oracle Tree to optimise your EDM and other digital marketing strategies today! Contact us now to learn more.
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