Creating a user friendly website for Taylor Street Dental

Challenge presented to Oracle Tree

Taylor Street Dental’s existing website was lacking aesthetically and was not particularly user friendly – which didn’t translate well to conversions.

Background and goals of project

Dr. Dylan Lin, the client and one of Taylor Street’s dentists, wanted to build a new and better looking website so he could focus more on the practice. To accomplish this, we wanted to create an online form where patients can book their appointments easily. We also updated their list of services, rewriting long, dragging brochures making them succinct and easy-to-understand.

Oracle Tree process and solution

Oracle Tree’s Discovery Sessions were held to find out what the client was looking for. This is a proven Oracle Tree process where we sit down and really get to know our client’s wants while also offering our professional opinions. Through these sessions, we generated a client avatar, shared designs, drew up a wire frame and took into consideration the client’s preferences on things like fonts and colours.

From this process we found one main goal. The need to streamline processes. Our project manager worked diligently to accomplish this and, with the hard work of our design team, the end product was a much cleaner and more efficient website, a new and improved online booking system, and a comprehensible list of their services.

Specific highlights

The new website features a redesigned brand mark, with a cleaner design, a functional and easy to use interface, a new booking system as well as a more comprehensible list of services.


The new website is great to scroll through, user-friendly, and packed with information not just about the services, but about the team behind Taylor Street Dental as well. Patients can easily book an appointment and with an added sense of ease and assurance.

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What could you do if your business simply… worked?