Posted On 29 Dec 2020
Marama Carmichael

As we fast approach the start of 2021, as a business owner, you’ve probably already started to plan ahead. To help you along the way, let’s take a moment to focus on some current marketing trends that are sure to continue in the coming year.

Succeeding in 2021 will involve the same basic strategy as any other year. Find customers and keep them happy! Being aware of emerging marketing trends will allow you to do this, whilst keeping you ahead of the competition.

Keywords will mean less for SEO

Google will be steering away from keyword matching, and instead using smarter search engines to search by content. As AI get more intelligent, the trend toward searching by content will only increase.  As a result, you need to make content one of your biggest marketing investments! Make sure you focus on relevance and customer value – and worry less about semantics!

Websites will be continually updated

It shouldn’t be a shock to you – people are now mostly shopping online. User experience has emerged as one of biggest motivators of online purchase. If your website is outdated, clunky and boring, you will lose customers. In recognition of this, brands are updating their websites almost constantly. Images, videos, graphics and copy are being continually refreshed to keep the interest of shoppers.

User Generated Content is still on the rise

Want to engage with your customers in an easy and cost effective way? Share their content on your platforms! Posting User Generated Content (UGC) lets your customers feel like they are partnering with you and you are more likely to inspire their loyalty. According to Kissmetrics, “25 percent of search results for the world’s top 20 largest brands are links to user-generated content.” If you doubt this, YouTube made this their business model, and it’s not going away anytime soon.

Use nostalgia to tug at those heartstrings

Everyone has a song or a memory that evokes a powerful emotion in us. Emotions are hugely motivating, and customers are more likely to pay attention to marketing campaigns that pluck at their heartstrings. After the hard times of 2020, capitalising on fond feelings from the past will definitely earn you competitive advantage for the future.

AI will improve

Businesses are increasingly relying on AI. For instance, chatbots are a great tool for easily leading customers to precisely the r