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How Interactive Marketing can Enhance Your Small Business

Dominique Macartney

The Basics of Interactive Marketing

 

Interactive marketing promotes your business in a way that grows the relationship with the consumer. It provides a unique experience to your customers. They can engage and interact in the real world.

It’s known as engagement or experiential marketing. It works to enhance other forms of promotion such as website discounts or clearance sales.

Experiential marketing can take the form of a pop-up shop, a carnival ride in a retail location… A marketing event can look however you like as long as it draws people to your business location.

Now we’ve covered a bit of the basics of interactive marketing. Let’s look at the benefits to business and value to your organisation that this strategy has to offer.

The Value and Benefits of Interactive Marketing

 

Interactive marketing offers a myriad of benefits to businesses. This includes the generation of instantaneous interest in your business. Let’s see some more advantages in depth.

Experiential marketing gets the attention of the customer and makes them remember your business

We live in a world where we are constantly being advertised to.
This type of marketing project manages to breakthrough all the other information that customers are barraged with. This gives them a lasting impression for years.
Experiential marketing happens in the real world. It gives participants a sense of engagement and involvement. They don’t feel like they are being sold to.

Experiential marketing works alongside other forms of promotion, advertising, and presence

An overwhelming 98% of those that may come out to an experiential marketing event will post to social media about the experience.
This can lend to online promotion and digital content marketing. Engagement marketing can lend to content for posting on your business social media or website.

Experiential marketing gives an emotional relationship with the customer

Around 90% of purchases are based on an emotional response and human encounters work to drive that emotional connection more deeply.
Experiential marketing allows a business to showcase the human faces underneath and connect with their customer base.
More customers prefer learning about a product at a live event over any other type of television, digital, or print media.

Experiential marketing’s effects can be measured and calibrated

This type of marketing can address a multitude of issues. It could be increasing awareness of your business, improving perception of your business, enhancing sales…
It’s also only one channel of promotion that can obtain a range of response. This channel can quickly be measured and calibrated to a more effective return for your business.

What can Oracle Tree do for you?

 

Our experienced and professional creative team at Oracle Tree can begin to help you plan, launch, and successfully conclude your marketing project for the most effective results for your business.

We offer tailored work of the highest quality to each individual client. We are focused on providing a positive marketing strategy for each business they work alongside. To find out how Oracle Tree can help amplify your marketing voice, contact us today!