Do you want to grow or scale your business but struggle with effective marketing?
Are you unsure how to use a customer avatar?
Maybe you have been working on one for a while but having trouble bringing it all together and knowing what to do with it?
Or maybe you have heard the term before but really don’t know what it is or why you need one?
Or you are relying on word of mouth and referrals from past clients, but not enough new people?
If you answer “YES” to any of these questions this workshop is for you.
In this 3 hour workshop (2 x 90 minutes), we will be creating the right message for you to reach your ideal clients and customers.
You will learn about target markets and customer avatars / personas and I’ll take you through the exact process we use with our private clients to develop your own.
This is a hands-on workshop and you will leave with:
1. A completed client avatar (that you will know how to USE as an integral part of your business)
2.THREE different frameworks to help you map out your message:
– A mapped out client journey
– An Empathy map
– A before / after grid
3. A piece of “authority content” written and a framework to write more at will.
4. A content planner so you know exactly what to say, where and when.
We are delivering this workshop LIVE via zoom.
Class sizes are limited to 10 participants so you are sure to get personal attention and feedback .
We are delivering over 2 sessions on Tuesday 7th July and Thursday 9th July with a 4pm start time.
Recordings will be sent to participants.
SESSION ONE: Target Market and Customer Avatar
In the first 90 minute session , you will learn the real difference between a target market and a customer avatar and create your own customer avatar the Oracle Tree way.
Our avatar process is always a winner with our private clients.
We get feedback every time that this process really helps to FINALLY understand their customers and be able to use it in a really practical way.
SESSION TWO: Putting it into practice – creating your frameworks and authority message
Now you have your avatar/ persona what do you DO with it?
The second part of the workshop dives into this.
We will walk you through 3 different mapping processes to clarify your central message and your customers’ journey. You’ll learn about the island of happy and the island of sad and how to make your bridge between them for your customers.
You’ll have a piece of authority content written and templates / frameworks to write more for your marketing, websites, social media and more.
You’ll also leave with a content planner to pull everything together.
The total investment is only $300 plus GST for the whole two part workshop. This includes BOTH 90 minute sessions.
NB as part of our giving back program – All profits from this event (and all of this series of events this year) are going to help with bushfire recovery in Australia.