Uncategorized

Are Your Users Browsers or Searchers?

Marama Carmichael

There are endless ways to break down your target audience. Aside from the good old demographics like age, race, and gender, online marketing introduces new ways to segment your market.

One of them is based on how users navigate your site. Some will do so passively and sift through the topics and links you provide from them. Others will be more active and go straight for the search bar. In the context of web design, we call those users browsers and searchers, respectively.

(more…)

Improve Your Marketing with these Content Promotion Ideas

Marama Carmichael

Getting your content out there is the easy part. Making people notice your brand and content is another. There is a lot of white noise out there; and you need to write and promote material in unique ways in order for search engines to choose your material over others. Also, throwing your content onto sites that look like all the other ones out there is not going to differentiate you enough for consumers. Don’t make your potential (and current) customers work so hard to find you or to understand what you can offer them. A great website grabs people’s attention and most importantly keeps it there long enough for the call-to-action to be introduced.

(more…)

The Importance of Updating Your Website

Marama Carmichael

The age of your website might seem like nothing more than a random number. In fact, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you have a business website, you want to make sure that it’s informative and appealing to potential patients or buyers for your products. Whether you built your website 10 years ago or last week, what really counts is how old it looks.

(more…)

5 Content Marketing Mistakes You Need To Avoid

Marama Carmichael

Content marketing is the hot topic every business is trying to capitalise on these days. In theory, it sounds great. Customers these days are savvy, and they recognize traditional marketing when it comes their way. So they tune out, and ignore it. They don’t read newspaper or magazine ads, they change the channel on the TV and radio, and they install ad block on their mobile devices so they never have to see another pop-up. So, instead of trying to overcome customer resistance to traditional marketing, companies are using content marketing as a way to dig under their customer’s defenses. By giving the customers something they want, something they value, the business creating that content buys a customer’s good will.

(more…)

4 Ways to Visualise Content’s Role in Your Marketing Campaign

Marama Carmichael

Some of the claims about content’s function within an online marketing campaign sound outlandish to new marketers. The studies, on the other hand, show that content is indeed essential for lead generation, social media marketing, search engine optimization, and email marketing.

Rather than retell the same story, we’ll throw out some non-traditional examples to help you better understand content’s role in online marketing.

(more…)

4 Branding Mistakes You Need To Avoid

Marama Carmichael

In the days of the Old West, massive herds of cattle roamed the countryside. If you found a cow off on its own, the first thing you would do is look at its flank. If the cow belonged to someone, there would be a brand on its side to advertise that ownership. That brand represented not just a mark of property, but also a seal of approval. It became the symbol for a company, acting as a shorthand that let buyers know which outfit had raised this animal.

While we might not have cowboys heating up their branding irons the way we used to, but the idea of a brand representing a corporation’s reputation is very much alive and well in today’s world. If you’re worried about your brand, and how to make sure it doesn’t get tarnished, here are some branding mistakes you need to avoid.

(more…)

The One Rule You Need To Follow For Successful Content Marketing

Marama Carmichael

No one likes ads. In fact, one of the chief selling points of a lot of our modern entertainment options is they are ad-free. Netflix and other subscription services prove that people would rather pay a small fee than deal with commercials, particularly in the case of television. The same is true for satellite radio, and podcasts; they’ve grown in popularity at least partially because there’s no advertisement for the audience to deal with. And now that we have access to programs like AdBlock, which stop us from even seeing ads when we get online, it’s entirely possible to live a life free of annoying ads.

This is a problem for companies who are trying to reach out to their audience. No matter how much cash they sink into snappy slogans and carefully crafted commercials, those marketing tools won’t do them any good if no one sees them. Like the proverbial tree falling in the forest, with no one around to see it or hear it, that commercial may as well not exist.

(more…)

What is The Key to Content Marketing?

Marama Carmichael

Content marketing is, at its core, a fairly simple idea. You create content, then put it out there for people to see, and consume. That content draws and audience, and that audience sticks around for more content. In time the audience associates you with the content they like, and thus is positively inclined toward you. That means down the line, your audience would be more likely to support you, and their loyalty to your content can translate into loyalty to your business.

That’s all pretty abstract, though, so let’s use a more concrete example. Let’s say you ran an independent bookstore, and you decided to start a YouTube channel doing bad book readings. You find the worst books that come into the store, and make a performance out of dramatically reading them for your audience. It gains a following, and pretty soon you do in-person events as well as the channel. Users who watch the channel go to your website, or walk through your doors, because they want to shop at the store that makes those videos.

(more…)

Discover Digital Marketing Ideas for Shoestring Budgets

Marama Carmichael

The internet, as a tool for business, has limitless possibilities. Companies are appearing online every day. However, while maintaining an online footprint is more important than ever, sustaining it is often easier said than done. This is especially true if you are a small business with a shoestring marketing budget or a startup with limited capital.

It can seem like the large corporations have all the advantages and limitless resources. Small companies and startups not only have an issue with humble marketing budgets, but they also have restrictions in personnel, time, and other resources. Regardless, there are many digital marketing strategies that one can use without breaking the bank.

(more…)

5 Strong Ways to Generating Leads in Your Digital Marketing

Marama Carmichael

Building your email list is the lifeline to your business. Leads that are properly cultivated and nurtured through your email marketing result in revenue, repeat business, and brand loyalty. The more qualified leads coming into your sales funnel, the better chances you’ll create for converting them into buying customers.

The good news is, there are a plethora of ways for generating leads in your digital marketing strategy. Leveraging a variety of techniques increase opportunities for conversions while appealing to different platforms and markets.

Here are five strong ways to grow your email subscribers and amplify your marketing efforts.

(more…)

Archives