Raising your prices is one of the fastest ways to improve your profit margin, but it isn’t something you should simply do. There are some important things you need to do first.
6 Steps to Find the Perfect Mix of Traditional and Digital Marketing
New is not always better. More importantly, you don’t have to choose whether your business should spend all of its marketing budget on either traditional or digital marketing. Both are possible, as long as you can find the perfect mix.
How to Rank in Google’s Featured Snippets
First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question. It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.
Facebook Messenger Marketing Strategy:
What’s New and What You Need to Know
Facebook have tightened the way they are managing “broadcasts” over Facebook Messenger. You used to be able to do it with programs like Many Chat, but Facebook now requires businesses to apply for “Subscription Permission” if they want to send non-promotional broadcasts. Promotional Broadcasts can’t be sent at all without paying for them as a sponsored message. Here is everything you need to know about the changes and how it’s going to affect you and your business.
10 Ways to Get More From Your Facebook Marketing – Pt 1
When you’re trying to build a name for yourself or your brand on social media, it can be hard to stand out from the crowd. The constant chatter, drama, leading news stories, and e-celebrity splashes can easily drown out a mild-mannered account looking to build some community awareness. Among the big names in social media, Facebook has always been a leading member of the pack and the most attuned to the needs of businesses as well as individual users. (more…)
Updating Your Web Design and Web Presence in 2018
Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)
Conversion Funnels and Why You Need One
One of the most important elements of a business is the conversion funnel. A term that gets thrown around often, a conversion funnel is a critical component of a business because it demonstrates the overall health and long-term prospects of the business itself.
Although many businesses eschew delving too deep into their funnel, that is a mistake that can often become costly to a business. Though it might seem like an arduous or overwhelming task to undertake, the initial effort will be worth the investment because of the long-term value of understanding the funnel.
Humanising Your Company Through Inbound Marketing Strategies
If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your personal numbers but once customers were ‘in the funnel’, they were handed a number and treated more like a package than a person.
6 Digital Marketing Trends for 2019
Would you like to gain a competitive advantage in your industry or niche? Of course, you would. Who wouldn’t? Well, an important part of gaining a competitive advantage is the ability to recognise and act upon trends before everyone else does. Here are 6 digital marketing trends for 2019 that, if acted upon, can place you well ahead of your competition.
A “New” Facebook Marketing Tool
Earlier this year Mark Zuckerberg announced that Facebook is changing what users will see on their News Feed. The goal, he says, is “to help people stay connected and bring us closer together with the people that matter.” As part of this initiative, Facebook will show users fewer organic posts from business pages, and more from friends and groups. It’s that last item that shows great promise for marketers. Of course, Facebook Groups are nothing new – they’ve been around since the beginning. But with this renewed emphasis, marketing with Facebook Groups could become the next big thing in social media marketing.
Most popular posts:
- 5 Things to Consider When Redesigning Your Website In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your ...
- Is Your Email Marketing Dead? Here’s How To Revive It There was a time when email marketing was the hottest thing around. Everyone was just starting to use email, and companies were profiting off it by easily reaching their customers. However, as time ...
- SEO: 5 keys to being found on Google The keys to SEO - What every business owner needs to know about how to be found on Google.SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking ...