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4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

4 Smart Social Media Marketing Strategies to Help Your Business Grow

Marama Carmichael

 

If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.

That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook.  The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.

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5 Tips For Increasing Your Social Media Impact

Dominique Macartney

So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go.

Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would.

If you’re planning on popping the hood, and see if you can locate what’s sapping all your social media energy, here are some things you need to keep in mind for improving your effectiveness. (more…)

4 Branding Tips to Get Consumers to Notice You

Marama Carmichael

Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places.

At the same time, any one mistake can destroy your tower and bring you back down to earth.

In this blog, we’ll go over a few different ways you can get your branding message across to your target audience.

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10 Ways to Get More From Your Facebook Marketing – Pt 2

Marama Carmichael

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.

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10 Ways to Get More From Your Facebook Marketing – Pt 1

Marama Carmichael

When you’re trying to build a name for yourself or your brand on social media, it can be hard to stand out from the crowd. The constant chatter, drama, leading news stories, and e-celebrity splashes can easily drown out a mild-mannered account looking to build some community awareness. Among the big names in social media, Facebook has always been a leading member of the pack and the most attuned to the needs of businesses as well as individual users. (more…)

Social Media Marketing And Your Digital Self

Marama Carmichael

Digital marketing has established itself as one of the most important tactics any business can use to solidify its brand and acquire more customers. Search engine optimisation and pay per click advertising are topics of discussion that have long been popular amongst professionals from all niches online, and social media marketing has become equally important, but how does it fit into the conversations that are already active? Read on….

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Why Your Social Media Marketing Strategy Isn’t Working

Marama Carmichael

Social media has become an increasingly important aspect of a lot of businesses. Since it allows us to connect to our customers, or our potential customers, instantaneously without much work, it’s a valuable tool that most businesses are now using. However, many businesses find that even though they are using social media, they aren’t getting the results they expected.

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A “New” Facebook Marketing Tool

Marama Carmichael

Earlier this year Mark Zuckerberg announced that Facebook is changing what users will see on their News Feed. The goal, he says, is “to help people stay connected and bring us closer together with the people that matter.” As part of this initiative, Facebook will show users fewer organic posts from business pages, and more from friends and groups. It’s that last item that shows great promise for marketers. Of course, Facebook Groups are nothing new – they’ve been around since the beginning. But with this renewed emphasis, marketing with Facebook Groups could become the next big thing in social media marketing.

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The Social Media Your Business Should Use

Marama Carmichael

 

Any marketer will tell you that the more social media sites that you are on, the more potential clients you will reach. However, not every social media site is right for your practice. Though it doesn’t hurt to be on as many sites as possible, if you only have time for one or two, it is more important to choose the right one instead of spreading yourself too thin (and not being active).

So, which social media sites should you be on for your business?

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