So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go.
Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would.
If you’re planning on popping the hood, and see if you can locate what’s sapping all your social media energy, here are some things you need to keep in mind for improving your effectiveness. (more…)