The world has moved online, and marketing is no exception. Businesses are engaging on online platforms daily to connect with their audiences from all over the world. But with so many platforms out there, it’s hard to know where to focus your energy. This guide will point you in the right direction to choose the […]

OK, honesty counts. And here’s the question: ever click “I Agree” to one of those terms of service agreements on the Internet? You did, right?  Don’t worry, you’re not the only one.  More than 90% of people agree to avoid reading some massive legal document which, even if they took the time to read it, […]

Every business needs a steady stream of clients to stay successful. That is why your brand needs to know where your target audience looks for entertainment, information and engages with others in their community.

If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely sure how they’re different from each other. Well, you’re not alone.

A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be. How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your […]

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do. When you hire a new person, you expect them to put in enough work to justify how much you pay them. When you spend a lot […]

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration?  Find the marketing solution that’s perfect for your business and brand in this comprehensive list of digital marketing strategy ideas.

Long ago brands relied on tried and true methods of marketing. Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio). Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us […]

At this point in your business, you’ve probably already built an email list. You’ve successfully gotten people to sign up for your newsletter, now it’s time to focus on those subscribers and make sure you give them what they signed up for. Unconverted leads are assets that most people are not paying enough attention to. […]

People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way. It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and […]