Content Marketing is Like The Trojan Horse
Marama Carmichael
Posted on: October 13, 2019
Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements. They know that whoever runs […]
How Interactive Marketing can Enhance Your Small Business
Dominique Macartney
Posted on: October 2, 2019
The Basics of Interactive Marketing Interactive marketing promotes your business in a way that grows the relationship with the consumer. It provides a unique experience to your customers. They can engage and interact in the real world. It’s known as engagement or experiential marketing. It works to enhance other forms of promotion such as website […]
4 Key Steps to Take Before Raising Your Prices
Marama Carmichael
Posted on: September 26, 2019
Raising your prices is one of the fastest ways to improve your profit margin, but it isn’t something you should simply do. There are some important things you need to do first.
6 Steps to Find the Perfect Mix of Traditional and Digital Marketing
Marama Carmichael
Posted on: September 16, 2019
New is not always better. More importantly, you don’t have to choose whether your business should spend all of its marketing budget on either traditional or digital marketing. Both are possible, as long as you can find the perfect mix.
How to Rank in Google’s Featured Snippets
Marama Carmichael
Posted on: August 26, 2019
First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question.  It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” […]
Facebook Messenger Marketing Strategy:
Marama Carmichael
Posted on: August 16, 2019
What’s New and What You Need to Know Facebook have tightened the way they are managing “broadcasts” over Facebook Messenger. You used to be able to do it with programs like Many Chat, but Facebook now requires businesses to apply for “Subscription Permission” if they want to send non-promotional broadcasts. Promotional Broadcasts can’t be sent […]
How to Edit Your Blog Posts to Perfection
Marama Carmichael
Posted on: August 2, 2019
When we write blog posts, we want them to turn out perfect the first time around. We wish we could produce great articles right out of our stream of consciousness. We wish it could be effortless.
Is Your Email Marketing Dead? Here’s How To Revive It
Marama Carmichael
Posted on: June 12, 2019
There was a time when email marketing was the hottest thing around. Everyone was just starting to use email, and companies were profiting off it by easily reaching their customers. However, as time has gone on, so too have the ways in which people use the Internet. While email is still popular, other methods of […]
5 Things to Consider When Redesigning Your Website
Marama Carmichael
Posted on: April 26, 2019
In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, […]
Case Study: Creating a functional & delicious bakery website
Marama Carmichael
Posted on: March 18, 2019
Baker’s Brew is a well established Bakery and Cafe with stores in Ballarat and Ararat. They serve all day breakfast, lunch and awesome fresh brewed coffee, as well as a large range of beautifully baked fresh bread, pies, sausage rolls, cakes, delicious award winning slices and sweet treats! The bakery also provides a number of […]
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