Find out how you can untangle the mess called marketing and grow your business

Conversion Funnels and Why You Need One

One of the most important elements of a business is the conversion funnel. A term that gets thrown around often, a conversion funnel is a critical component of a business because it demonstrates the overall health and long-term prospects of the business itself.

Although many businesses eschew delving too deep into their funnel, that is a mistake that can often become costly to a business. Though it might seem like an arduous or overwhelming task to undertake, the initial effort will be worth the investment because of the long-term value of understanding the funnel.

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Humanising Your Company Through Inbound Marketing Strategies

If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your personal numbers but once customers were ‘in the funnel’, they were handed a number and treated more like a package than a person.

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Social Media Marketing And Your Digital Self

Digital marketing has established itself as one of the most important tactics any business can use to solidify its brand and acquire more customers. Search engine optimisation and pay per click advertising are topics of discussion that have long been popular amongst professionals from all niches online, and social media marketing has become equally important, but how does it fit into the conversations that are already active? Read on….

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The Process Of SEO Is Always Evolving

Most business owners already know how important search engine optimisation and digital marketing strategies are in helping to achieve any level of success online. As we move forward with tech innovations and search engine updates, it will be more important than ever to consider how your websites are indexed on the web.

In the past, having search engines work as a marketing tool for promoting your business online was much simpler. You needed a website, and you needed to tell Google how to list your site. Times are changing.

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SEO Should Mean Sensible Effective Outreach

Do you know what SEO is? Many people have likely heard this phrase and some of those people might believe it is connected to computer in some way. Fewer people know that SEO is short for Search Engine Optimisation.

So now you know what SEO is. Or do you?  Technically, you now know what SEO stands for. But you are not alone if you admit that “Search Engine Optimisation” seems to be a vague phrase. What does “Search Engine Optimisation” mean?

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4 Reasons Trust is Important in Branding

Developing your online brand is important to the success of your business. Your brand is how customers perceive you. It is the total sum of their experiences with your business. Whether it was in person or online, it all makes up your branding image. However, you have the ability to shape your branding image, and it’s important that you do. Your brand is critical to your business success whether you realise it or not. It can improve or diminish your business. While several factors go into creating a positive branding image, here are four reasons trust matters to your online brand.

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Why Your Social Media Marketing Strategy Isn’t Working

Social media has become an increasingly important aspect of a lot of businesses. Since it allows us to connect to our customers, or our potential customers, instantaneously without much work, it’s a valuable tool that most businesses are now using. However, many businesses find that even though they are using social media, they aren’t getting the results they expected.

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6 Digital Marketing Trends for 2019

Would you like to gain a competitive advantage in your industry or niche? Of course, you would. Who wouldn’t? Well, an important part of gaining a competitive advantage is the ability to recognise and act upon trends before everyone else does. Here are 6 digital marketing trends for 2019 that, if acted upon, can place you well ahead of your competition.
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Dental Inbound Marketing for Patients Who Want a Second Opinion

Not all dentists are perfect. Dentists are human which means we can say with absolute surety that none are 100% right all the time. Sometimes it can be hard to find the cause of the issue, or you may have to try several solutions before one works well for your patient. In other cases, a patient may not want to accept the recommendations given by their dentist. Sometimes a particular dental office may not offer the best solution for a patient and sometimes, dentists even make mistakes.

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SEO And Taking Your First Step

SEO, or Search Engine Optimisation, is the process of telling search engines, and visitors, what your website is about and why it is important within your space. Dental practice, law office, retail; it doesn’t matter what niche you are in, because the fundamentals of SEO will be the same. If you’re interested in improving the performance of your website within search engines like Google and Bing, read on…..

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