| Oracle Tree

Some of the claims about content’s function within an online marketing campaign sound outlandish to new marketers. The studies, on the other hand, show that content is indeed essential for lead generation, social media marketing, search engine optimization, and email marketing. Rather than retell the same story, we’ll throw out some non-traditional examples to help you […]

In the days of the Old West, massive herds of cattle roamed the countryside. If you found a cow off on its own, the first thing you would do is look at its flank. If the cow belonged to someone, there would be a brand on its side to advertise that ownership. That brand represented […]

No one likes ads. In fact, one of the chief selling points of a lot of our modern entertainment options is they are ad-free. Netflix and other subscription services prove that people would rather pay a small fee than deal with commercials, particularly in the case of television. The same is true for satellite radio, […]

Content marketing is, at its core, a fairly simple idea. You create content, then put it out there for people to see, and consume. That content draws and audience, and that audience sticks around for more content. In time the audience associates you with the content they like, and thus is positively inclined toward you. […]

You enter the marketplace knowing that you have a unique, quality product. You set up shop and nobody comes. They go by your place of business and look at you with a puzzled expression. Where do you go to make things change? What do you do? The first thing is, you need to create a […]

The internet, as a tool for business, has limitless possibilities. Companies are appearing online every day. However, while maintaining an online footprint is more important than ever, sustaining it is often easier said than done. This is especially true if you are a small business with a shoestring marketing budget or a startup with limited […]

Content marketing is a little frustrating for many small businesses. In the beginning, producing short-term results is very difficult. Depending on your methods and strategy, it can take between 3 months to a year before you see a consistent outcome and results. This is why, despite the long-term benefits, there are still many small businesses that […]

Building your email list is the lifeline to your business. Leads that are properly cultivated and nurtured through your email marketing result in revenue, repeat business, and brand loyalty. The more qualified leads coming into your sales funnel, the better chances you’ll create for converting them into buying customers. The good news is, there are […]

Nowadays, all companies have separate departments for various things—accounting, marketing, sales, HR, administration etc. Within these departments as well, there is a division of labour. A marketing department may consist of people engaged in different tasks like branding, content-writing, video production etc. Even when internet marketing is outsourced to an agency, it’s possible to hire […]

Facebook is the world’s largest social media network with a whopping 66% of adults logging in daily. Honing your Facebook marketing will yield amazing returns for your small business including increased visibility, fresh leads, sales, and repeat business. With many consumers using Facebook as a source of information and a way to connect with brands, […]