Content marketing is a little frustrating for many small businesses. In the beginning, producing short-term results is very difficult. Depending on your methods and strategy, it can take between 3 months to a year before you see a consistent outcome and results. This is why, despite the long-term benefits, there are still many small businesses that think that content marketing is not right for them. Nevertheless, even over time, it is challenging to reduce effectiveness to a single measure.
Regardless, the best marketers understand that content marketing is a numbers game. Surface statistics, like social followers, comments, shares, and likes, will translate into web traffic. Those visitors will then manifest into a specific number of prospects and leads. Finally, those leads will convert into a specific and predictable number of active customers. In any event, since consumers don’t make decisions in a straight line, determining the effectiveness of your content marketing will need examining matrices at every stage.